Supercool Interactive Ad

If you are in your 20s or you just happen to still remember fondly loud music and partying, this interactive ad for Desperados Beer will appeal.  Unfortunately, I’m no longer in this demographic so I have to be happy with the fact that it is a very innovative way to use YouTube and combining overlays and interaction, etc.  The walls literally crumble and the ad expands the party.  Well worth the two minutes for the nostalgia factor alone!

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YouTube Invests to Get Quality Content

Up to 25 individuals can win €25,000 (£22,000) to invest in their YouTube content, plus a place at a ‘Creator Camp’ – which provides a crash course in lighting, sound and production techniques.

Just some of the plans that Google is putting in place to improve the content on YouTube.  In related news, YouTube revenue has doubled in the last year based on Google’s latest earnings report.

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FTSE 100 Companies and Use of Social Media

The Telegraph bring us this article about how the FTSE 100 companies are not using Social Media enough and / or properly.  However, I think says more about the makeup of the FTSE 100.  All of these companies are 1) old, 2) asset heavy.  We should be complaining that there are not any social media firms in the FTSE 100!  One could argue that there are not any “new economy” companies in the FTSE 100 at all.  If the UK is going to make an impact in the global digital economy it isn’t about whether we are using Facebook, Twitter and YouTube properly but about how do we get something invented here to become a global product in the digital age.  Our problem, as an economy, is that we are not investing in people and companies that allow the “next big thing” in the social digital economy to be British made.  That Reckitt Benckiser only got 40 replies on its Facebook page is a red herring.

 

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Three Screen Viewing Data Points

A post from MediaTel that is a source for anyone who is needing stats relating to three screen viewing for business cases.  68% of households watch video online at least monthly and still growing!  A big impact for bandwidth and online advertising….

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Charts – UKOM Data reports

Click through for UKOM summary of web usage for October.  3 Key Learnings:  Women make up 49% of web users; penetration is high in London; YouTube saw increase in time spent on their site of 10%

 

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GoogleTV and Convergence News of the Week

A big mix of news this week about connected TVs and the impact that they will have on the industry.

• iPlayer comes to Blackberry
• Nigel Walley from Decipher, tells us that “the future arrived yesterday” and that media agencies and standard ad formats are required to ensure that the industry can continue to be profitable
• Samsung’s Dan Saunders announces that “killer app for TV is video [not TV]“.  The same article summarises the inability of BARB to be able to support the myriad of devices and delivery mechanisms.  Julian Dobinson from Sky discusses the importance of Sky View panel.
• GoogleTV launches in USA and this report says that technical issues and being blocked by major broadcasters is halting the progress
• Gidley’s Gossipings has posted his initial impressions of GoogleTV and reports that SeeSaw and 4oD both work out-of-the-box
• Virgin Media announces more details about their TiVo / Broadband enabled box
• Latest research from GfK is based on self-reported data (which is a bit dubious) but if you believe IP delivered content is the future, this data supports it saying that about a third of viewing is from online sources and another third from PVR.

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Money Sloshing Around in Tech Sector

A round up of this week’s money news:

• Twitter to have “millions” of ad money coming in soon
• Hulu is still talking about an IPO
• Bit.ly raises $10M
• NBCU Invests in Invidi (Addressable Advertising Firm)

Sometimes, however, I think that the lure of venture capital is the lie of our generation.  Doesn’t it sometimes feel like the “gold rush” all over again?  Only the success stories make the papers – it is like the lottery.  The press only report the two blokes who sold YouTube for $1B – not the 10,000 schmucks who lost their life savings and didn’t even get to round 1.

 

Anyway, here is a great tribute / spoof video (depending on your outlook).

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New YouTube Instant

From a grad student who works for Facebook, comes YouTube instant search.  Pretty neat – try it here.  Only took him three hours to code it, too.  Read the background and his bio (now that he is an internet sensation!) here at MediaMemo.

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Video Ads in the US – Hulu Serves the Most

Excellent report showing that it is not all about reach.  YouTube may have more users but Hulu is serving the most ads.

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15 Minutes of Fame Available on YouTube

YouTube have increased its limit to 15 minutes (previously 10) for uploaded video.   Nice!  Skateboarding dogs for longer…

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