Fetch TV and Betfair; ITV Only Way is Essex and Microsoft XBox, Mediaroom mash up

ITVT “news round up” has three great stories. FetchTV and Betfair joining forces for an app that lets consumers bet from their armchair ITV’s the Only Way is Essex gets dedicated interactive content Microsoft rumoured to be mashing up XBox, Mediaroom and Kinect for some new offering in market before Christmas 2011 – very cloak [...]

Read Full Post »

Tablets, Social and Gaming

Head of Time Inc hints that he’s excited about Google based tablets to put pressure on Apple to allow for better subscription terms The Galaxy Tab and the new Macbook Air launch in the US Ad Age has posted an editorial of six things to keep in mind when moving your brand to an iPad [...]

Read Full Post »

Devices: not for boys anymore!

Remember those inane Yorkie commercials  about a chocolate bar for men.  Well, a Yorkie might not be for girls but iPhones and Wii’s definitely ARE for girls.  This latest report (graphs and stats included) shows that devices are not just for boys.  Women in droves are buying iPhones - 20% of phones sold to women under age [...]

Read Full Post »

To Box or not to Box

A set of mixed news today, some claiming that the Set Top Box is here to stay.  Other news that gaming consoles are taking over.  Along with devices is the regular discussion related to ads on all of these connected devices.  In fact, I was in a meeting today hearing about all of these great online [...]

Read Full Post »

In Game Advertising: Massive Closing?

Reports are that Microsoft is shutting down Massive – the company purchased for between $200 – 400M that does in-game advertising.  My opinion – this points to the sponsorship model becoming more prevalent – in-game, VOD and TV.  As choice continues to expand, customers will force lower ad loads meaning it will be more profitable [...]

Read Full Post »

DIY Web / Mobile from Vizrt

In the technology section of Broadcast magazine this week is a highlight of a new package that allows for building of rich web sites with drag and drop tools for sports from Vizrt.  Check it out here.

Read Full Post »

Innovation Report from ADL

This Innovation report from Arthur D Little published in March and my favourite parts are the types of Innovation in specific companies – Analysis driven, etc. and how innovation processes are different depending on how you innovate.  Registration is free to download and it is about 10 pages.  Great report for anyone who is managing [...]

Read Full Post »

Orange Conquests for 2015

The new CEO of Orange France has announced new plans to drive the company forward to its goals in 2015.  This includes conquests of customers and conquests of networks.  They will be driving forward their organisation through the “conquest of employee pride” by growing their organisation over 10,000 people!  It is all here in the [...]

Read Full Post »

FourSquare gets $20M injection

The $20 million of second-round financing secured by the mobile networking service Foursquare will go toward staffing up on engineers, getting offices that can accommodate expanding staff and supporting its rapidly expanding audience of users.  Read more here on AdAge.

Read Full Post »

Chinese Internet addicts treated worse than criminals

From the Times comes this article that reminds us that there are very evil people in the world and they keep people in jail for using the Internet: A camp official justified the methods used to cure the addiction, saying: “We have to use military style methods such as total immersion and physical training on [...]

Read Full Post »